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The ABC’s of Graphic Design

Posted on June 4, 2010

Moxie Creative Studio lives and breathes graphic design. We often see trim marks in our sleep, sometimes will “Command Z” our actions and may attempt to realign a crooked stop sign (well at least Robin)!

Air Brush. Alignment. Art Direction. Branding. Bindery. Bleed. Blue. CMYK. Chinese Food. Copy. Clipping Path. Die Cut. EPS. Font. Foil Stamp. Gatefold. Grayscale. High-Res. Headline. Identity. Ipod. InDesign. Italics. JPEG. Justify. Kerning. Layers. Leading. Magic Wand. Mock Up. Noise. Opacity. Outline. Photoshop. Pantone. Pixel. QuickTime. RGB. Red. Royalty Free. Starbucks.
Social Media. Saturation. Sans Serif.…

SOUNDS FUN!!!??! Right? We think so…

Template. Tweet. Trim Size. Uncoated. Vector. Varnish. Widow. Website.
Width. X-height. Yellow. Zip. Zoom!!!

Whhhhew made it to the end!

Got Moxie?

This is what we do, we’re here for you! We will help develop and/or strengthen your company’s identity and carry out your vision to get noticed in the marketplace.

We’d love to hear from you, learn about you, your company, your dreams,
your goals!

Got Moxie?

 

Post written by Ashley Holl




Nonprofit Design (a.k.a. Designing with your Heart) – HOPE Pregnancy Center

Posted on August 27, 2009

Everyone here at Moxie has a passion for design. For taking an idea and making it reality. For seeing a customer succeed, products take flight, businesses get noticed. But we also have a passion for helping others in need. With our creative skills, we’ve had the opportunity to help many local, national and international organizations.

HOPE Pregnancy Resource Center Web Site

HOPE Pregnancy Resource Center Web Site

One of our favorite local organizations is HOPE Pregnancy Center. We’ve had the honor of working with them over the last 4 years. We’ve helped tweak their logo and design (and redesign) brochures. We’ve created beautiful invitations to yearly banquets and outdoor retreats. But today, I’d like to introduce you to their web site.

Originally the site was designed back in 2006, but as the site grew and content became key, we saw a need to revamp it again in 2008. The target audience remained the same, women with crisis pregnancies in their late teens to early 30’s, but we didn’t want the design to be too feminine. HOPE’s web site is also a great source of information and support for families and fathers. The design had to be soft and welcoming, yet inviting to men as well. Not an easy task!
And so, the new HOPE web site was born. And it’s been a huge success. Information is at your finger tips, you can quickly contact them (and they will contact you back!) and they even have a Facebook group. So check them out, contact them if you or someone you know in the Central WI area needs assistance. And if you are able, they always have a need for donations.

HOPE Pregnancy Resource Center - Donate Page

HOPE Pregnancy Resource Center - Donate Page

Here are Moxie, we design to help others, to help you and to help fill our hearts with happiness. If you or someone you know is looking for a creative team that cares, please contact us! At Moxie, we are here to serve our customers, to help YOU SUCCEED!




The Joy of Programming: A Love Note

Posted on June 29, 2009

Did you ever truly love something and had no idea why? This “thing” you love doesn’t match your personality or your normal genre of interests. It might even be something you’re embarrassed of (for instance, I love the movie Princess Diaries — I am NOT ashamed!). I didn’t say “like”, as in “I like tofu” or “I like brownies” or “I like to watch Ashley dance” (and I do like all of these things, a lot). I’m talking about L-O-V-E. Well, that is what web programming is for me, an odd love in a dirty-laundry-list of odd loves that make me so, um, (fill in the blank). Make sense? Let me explain.

Graphic designers are visual people, some entering this field to make money as an artist (or maybe that’s just me). It is mostly visual beauty in the form of colors and fonts and textures, and tactile beauty with papers and coatings. Programming code doesn’t appear to fit the typical artist mind. (I get to this conclusion from talking with my fellow designers about code—you’ve never seen a person’s eyes glaze over so quickly!) Now, before anyone get’s all unhinged saying that programmers can also be amazing creative artists (which they can), let me be clear: I love the code. Yes, all those lines of numbers and letters and symbols often morph into a beautiful collage of working art. (This beauty does not extend to entire files of code that are one solid chunk of run-on sentence without bathroom breaks.)

Programming, for me, was a secondary thought after I was already working as a designer. I fell into it several years ago, wanting a job that required the ability to program (which I may have stretched the truth a bit about my skills to get), and I am forever grateful for this turn of events. Since then, I’ve taken classes for programming, but truly learn the most from just doing it. Finding websites I think are interesting, and looking at the code or finding tutorials and trudging through them. But it’s my love for the code that keeps me coming back time and again.

It makes me weak in the knees to know I get to program a website, using tags and CSS and maybe a function or two. I love taking the static files of the site layout and bringing them to life. I love figuring out how to get all of the details to work, details requested by people who don’t have the first clue on whether it’s easy to code or not. I love getting websites to work in all the different browsers. (Ok, maybe that last one is just something I tolerate for my art.) The point is, I love it. Love love love it. And when you love something, you are always striving to learn more and be great.

If you want to find a good web programmer, find one who LOVES to program. People who love what they do, weather it be a baker or mechanic or designer, will want to create something great doing what they love. Just look for the L-O-V-E. You are almost guaranteed to get your money’s worth—or more!

At Moxie, we are here to serve our clients, to help YOU SUCCEED!
www.thinkmoxie.com

 

Post written by Cristy Wiza.


(1) Comment   |   Filed Under: Creative, Inspiration, Programming, Web    Tags: , ,


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