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Anti-multi-tasker

Posted on August 31, 2009

What do you do when you have eight projects that need to get done at the same time?

I?m not a very good multi-tasker. Yeah, I admit it. I can try doing more than one thing at a time, like talk on the phone and type an email. But the truth is, I?m probably only half listening to the person on the other end and the email I?m typing probably doesn?t make sense. So really, instead of doing two things at once, I did neither one. At least not well.

Photo by GinnyLynni

Photo by GinnyLynni.

I can only focus on one thing at a time. I can usually do one unfocused activity (chewing gum, listen to music, doodle) while doing a focused task (emailing, designing, programming), but this is the extent of it. There are a lot of people who say they can multi-task, but have you ever been on the other end of phone of a person typing an email. Yeah, they aren?t paying attention to you unless you blurt out a key word like ?fire? or ?I?m pregnant? (I recommend trying this, I bet the person responds with ?Wait, what?? because they weren?t listening before that moment). I don?t know if other people?s focus can be on more than one thing at once, but I?m sure mine can not.

So what do I try to do when I have eight projects that need to get done at the same time? I start with the most urgent/important and work my way down the list. If I can, I ask for help. If I have to, I?ll stay later to get it finished. I can really only do one thing (well) at a time.

When you get through your list of things to do (or need a break), check us out at www.thinkmoxie.com or follow us on twitter.com/thinkmoxie.

 

? Post written by Cristy Wiza.


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Don’t Forget About Your Target Market!

Posted on June 2, 2009

What?s the #1 most important thing to consider when you create a new marketing piece? You might think it is your product or service. Perhaps you would say it?s your boss (who doesn?t want to make their boss happy?). Think again. The most important thing to consider is your target market. They are, after all, the driving force behind the success of your brand.

Who Are They?
First and foremost, who are you trying to reach? If you are selling a new line of athletic shoes, you are probably going to target serious athletes, not serious couch potatoes. Make sure you know who needs your product, their age, their gender, marital status, income range, favorite color. Everything that makes them, who they are. Now, zero in on those people and find ways to target the.

How Do They Communicate?
Does your target market Twitter from dawn to mid-night? Or do they prefer the lost art of hand written letters? Knowing how your market communicates, what they read and what music they listen to not only tells you how to find them, but it also shows you how to effectively reach them.

What Do They Need?
How can your product or service improve the life of your target market? Will your product easy the worries of a new mother? Or help a business owner organize and prioritize? Whatever you are selling, make sure that your main focus is on the benefit to the customer.

How Can You Relate?
One of the best ways to connect with your target market is to relate to them on a personal level. It is the foundation to building trust and a life-long relationship. Go ahead, make it personal.

Design To Fit THEIR Needs.
Now that you have figured out who your target audience is make sure that ALL of your marketing materials communicate directly to your audience. Just because your favorite color is magenta, doesn?t mean that your target market will appreciate its vivacity. Make sure that you keep in mind who you are targeting and why, and everything will fall into place.

We hope this makes your life a little easier. If you have any questions or need help creating a marketing piece for your target market please contact us! At Moxie, we are here to serve our customers, to help YOU SUCCEED!

www.thinkmoxie.com | 715.359.7141 | [email protected]


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Benefits of Working with a Professional Design Team

Posted on May 26, 2009

So you need a web site designed. Or a new logo. Or a fancy-pants brochure to sell your amazing product (your product IS amazing after all!). You want the best-of-the-best, but you also have a budget to keep in mind. What to do, what to do? There are so many graphic design options available, but you want to make the right decision. We can help! Here are just a few of the many, many, many reasons that you should work with a professional graphic design team on your next print or web project.

Quality, Quality, Quality.

Anyone can learn the necessary design programs, but it takes a special kind of talent to take an idea and turn it into something amazing. It is not enough just to make a brochure or a web site look good, it has to serve a purpose. Are you trying to sell a product, promote a service or raise money for a charity? Whatever your goal, you need a creative team that has the skills to make your marketing materials sing!

Know-How.

You?re never too old to learn a new trick. That?s our way of thinking (not that we?re old?29 is definitely NOT old!). We?re constantly learning new programs, keeping up-to-date on the latest SEO techniques, and picking the brains of printers so we have the knowledge to provide our customers with the best end product possible. After all, you deserve the best.

Customer Service.

Above all, you need a graphic design team that knows how to treat a customer?like they are the only one who exists! We make sure to put your project first and to give it our full attention. If you?re not happy, we?re not happy. And we like to be happy!

You Get What You Pay For.

It?s a tough economy and we understand that everyone is trying to cut costs and save money. But remember, you get what you pay for. You could hire a designer who promises to design your new brochure for really cheap. Too-good-to-be-true cheap. But after countless rounds of designs, you?re not happy with the outcome and instead of saving money, you?ve actually wasted it. You need a creative team that understands your needs and can deliver. In the long run, your initial investment is worth more if the final product effectively sells your company or product.

We hope this makes your decision a little easier. If you have any questions, please ask us! At Moxie, we are here to serve our customers, to help YOU SUCCEED!

www.thinkmoxie.com


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