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Announcing: Moxie’s New Website!

Posted on April 30, 2012

Smiley  Post written by Robin Patrick.

Well we finally did it! And I do mean finally!

As the saying goes ? the shoemaker?s kids have no shoes?, so it has gone for us as well. We at Moxie have been so busy helping and serving other wonderful customers with their creative needs that our very own creative needs have had to be shelved for a while.

But now after a very long drawn out process of starting it, then putting it aside?working on it as time allowed and then shelving it once again (deep breath)?and then once again picking up where we had left off? we are very proud to say our website finally ?has a new pair of shiny shoes?!!! And we cannot wait to go out on the town and show them off!

In designing this website we thought long and hard on what we could do (and trust me the options and ideas we went thru were many). There are so many sides and styles that could have reflected who we are at Moxie. We could have created a super clean and minimalistic artistic site (which would have worked very, very well but are also like what so many advertising and design agencies are now doing) or continued with the simple retro website we had and just improved on it, or we could have splashed bright amazing colors on the screen (to express how much love for life and creativity we have here at Moxie). All of which would have reflected different sides of us here.

But in the end, we had to ask what REALLY makes us different from the other agencies out there? And for that we turned to our customers. In the end what made us different is our uniqueness and ability to push the boundaries of creativity (but only when the project allows and demands for it). So our goal became clear. And we went for it. We decided to create a website that showcased that specific unique creativity we have here at Moxie as well as one that wasn?t like anyone else?s in the industry. Because who wants to wear the same shoes to the ball? Not us anyway.

I admit, when we decided to go the route we did with our web site, we were also taking a chance. In the web world many now shy away from flash in their websites and are going strictly simplistic and functional, which we agree work very well for businesses if that portrays the company?s brand and accomplishes the marketing goals for that company. However as a creative company, our goal was ultimately to express the level of creativity that encompasses who we are, not what everyone else is doing. So with that, we decided once again to swim upstream and create a website that incorporates flash in a very fun intro page (should you have some time to play), while being SEO friendly, functional and communicative. Whew! And that is what we have done.

So at long last we present to you Moxie?s new website. A web site that finally reflects who we are! A web site that is a combination of our unique creativity, while being functional and giving you information about who we are and what we can do for you and your company.

As you review our site, please know that much of our success is in the details, so we have tried to incorporate as many throughout our site as possible. Please make sure to look around. This is a site where you will continue to discover new and exciting surprises about us and our website at every turn and throughout the year?so make sure to stop in again and again and again!

So with no further adieu?go ahead and try on our new ?pair of shoes?! And let us know what you think of our new Moxie Creative Studio website. Did we achieve our goal?  What do you think of our new website? We?d love to hear from you!!!




Creative Habits

Posted on February 22, 2011


Photo by Pamdora?s Box

?I?m just not feeling very creative today.?

As a creative person, having an ?off? day creatively is going to happen, whether because stress or pressure or even the occasional migraine. It is especially difficult to mumble these words when a deadline is looming and your canvas is as blank as the day you created it. This sets in a panic that will only further hinder those creative juices. (Eww!)

But there ARE things we can do to help prevent (or, at least, lower) these creative blocks.

Answer: Creative HABITS!

Now, you?re probably thinking one of two things. Either ?I already read all the creative mags/blogs/tweets. I?ve got my creative bases covered!? ?OR- ?What?s a creative habit?? If you?re subscribing to PRINT and HOW, reading smashingmagazine.com or click on any interesting links in your Twitter feed, you?ve probably found an article that gets your creative wheels turning. Ideas pop into your head for a random logo or website design. A new font spurs a whole list of ideas for how it can be used. Suddenly you feel a little more ALIVE!

But this is only where it starts. You need to DO SOMETHING with this sudden creative energy.

It doesn?t have to take long. Draw up some quick sketches for those logos. Download that font and play around with some creative ideas. Heck, even create a quick layout for a new website. Get your ideas out of your brain and onto a piece of paper or your computer. This pushes your creative process from short and sporadic to actual creation of a design. The act of actually DOING takes your thought process to the next level.

The more times you take these random bursts of ideas and create something concrete, the easier it will be to ?be creative? when deadlines are looming and clients are calling. The habit has been formed. Just remember, the ?creative brain? is like any other muscle?the more you work it, the more easily it performs. So go out there and WORK IT!

? Post written by Cristy Wiza.




The Redesign for the Designer

Posted on September 3, 2010

? Post written by Cristy Wiza.

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?That is EXACTLY what I was looking for!?

As a company that creates a lot of design pieces for our clients, this is a phrase we at Moxie love to hear. Or rather, we love to hear any variation of this phrase that means the client is happy with what we created specifically for them. And since we?ve been around for? a while, we usually have a pretty good sense of what will make our clients happy.

Except when WE are the client.

Let me explain. As designers, we have an arsenal of creative concepts and ideas just floating around in our brains, waiting for the perfect opportunity to wow our clients with ?EXACTLY what [they are] looking for!? And for those times where it?s an especially creative or unique project, we have our hidden resources to inspire and entice the super extra creative juices (eww!) right out of us. In short, one way or another, we will deliver.

However, the catch 22 of design is that, as designers, we have so MANY amazing ideas just bouncing around in our heads that to focus on just ONE for ourselves is? well, a challenge. It?s more of an epic brain-battle of ?we could do this? or THIS? OR THISSSS!!!? and it ends up being a round-robin of creative brainstorming with no final product. It doesn?t help that we?re also an office of perfectionists and the idea of settling on a design that is great (but not perfect) is just not an option.

So the brain-battle continues. The meshing of what our company does, who we are as a team and what we will provide for our clients into a super/awesome/amazing unique/bold/organic/strong logo/website/business card/image.

Sure. Yeah. No problem. I?ll have it to you by end of the week.

It only represents everything we are as Moxie.


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