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moxie creative studio

Thank you, thank you, thank you!

Posted on July 29, 2009

I wanted to take a moment to stray away from our usual musing, rants and general craziness to send out a big THANK YOU to those who matter the most. Yes, you! Our customers.

Without you all of our creative energy would be bottled up with no where to go, until our heads burst open and jelly beans came tumbling out. Without you we would just be crazies walking the streets, muttering PMS numbers, ranting about quote marks versus inch marks, or applauding the kerning on a billboard. Without you we couldn?t support our chocolate and coffee addiction. Without you, well, we simply wouldn?t have jobs.

In case we don?t say it enough, and we don?t, THANK YOU from the bottom of our pinky toes (and those are some LONG pinky toes), for giving us the opportunity to do what we love. And to do it for you.

If you are looking for a team that is thankful for each and every customer we?re the team for you. Contact us or visit our web site to find what we do, and how we HELP YOU.

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The Customer Is Always Right (Even When They Aren’t)

Posted on July 23, 2009

?The customer is always right.?

Hmmm… Maybe, instead,  it?s more about finding the balance with a customer.

(Photo by channah.)

(Photo by channah.)


When YOU are the customer, ?the customer is always right? sounds like a good motto and the idea is you?ll always get what you want (even though in our hearts we know this is probably not true). When you?re the one DEALING with a customer, however, there is a fine line you need to walk to keep them happy AND create work you can be proud of. As designers, we spend so much time on this imaginary “line” that we?ve built a town (complete with coffee shop, vegan deli and theater).

When a client requests our services for a design, most of the time these clients are not designers themselves. They have come to us because they have confidence in our abilities and know they will receive a good quality product. It?s like when I take my car to the mechanic. I trust he knows how to change the oil, rotate the tires and fix whatever it is that is making that noise. And he does, my mechanic is amazing. It?s only when I have to take my car somewhere else I get nervous. What if they don?t know what they?re doing? What if they don?t have my best interests in mind? It?s the chance I take sometimes because I don?t know much about cars.

Good designers have their client?s best interests in mind. They won?t try to sell them something they don?t need, and they definitely won?t create something while disregarding what the client has requested. That?s not saying a good designer won?t bring other options to the table. Often times the client doesn?t know there are other options, techniques and styles that could better convey their message. In the end, however, it is the client?s decision. It?s their product. It?s their message.

At Moxie, we don?t always agree with our clients? choices. Sometimes we even strongly disagree with them. We will voice our concerns and give reasoning behind these concerns, but we will never force a client to accept something they don?t like. It?s not our style.

At Moxie, it is more important to build a good working relationship with our clients than win a single battle of wills. We want the client to be happy with the final product and use us for future projects, not remember an unpleasant experience and choose someone else next time. Some clients make this easier than others, and Moxie always tries to find the balance.

Check us out at


? Post written by Cristy Wiza.

How to Talk to Those Wacky Graphic Designers

Posted on June 17, 2009

We may be a little wacky at times, but don?t let that scare you. Deep down, we?re just like everyone else, and we just want someone to talk to. Here are a few times on how to communicate with a graphic designer to build a strong and lasting relationship.

Be Specific.
When starting a new project with a graphic designer, provide as much information as possible. In fact, give too much information. Include the product/service, what makes it unique, the target audience (and specific info about the audience if it is available) and any other information that you think will be useful. As designers, the most information we have, the more effective we are.

Provide Examples.
If you have something in mind, if there?s a specific style that you like, or if you have some favorite design examples, send them our way! If you don?t have anything in mind, be open to the designer?s ideas and suggestions. Or take some time to search out some styles that you like and think relate to your product/service.

Give Feedback.
If a color isn?t speaking to you, or if a photo isn?t telling your story like you think it should, make sure that you speak up. We love to hear what our customers think, and enjoy working with them to finalize their project. Both positive and negative feedback is needed to make sure that you are happy with the final product.

Be Honest.
We?re strong, we can take criticism. If you?re not happy with the design direction, be honest! We?ve built up a tough skin over the years, and we won?t take it personally. We?ll just try, try again, until you are happy. Kind of like the little engine that could, we will make sure you are happy with the final product.

Give Us Time!
In a perfect world, there would always be enough time for each project. But, in a graphic designer?s world, that rarely happens. While we sometimes thrive on short deadlines, for projects that need a little more thought or a little extra TLC, make sure you allow your graphic designers enough time to devote to your project. In the end, you will be happy that you did.

Be Accessible.
As we begin a new project we often have questions, need clarification or just need to talk about your project to get the creative juices flowing. Not being able to reach a customer can be a big frustration and the design process can slow down or stop all together. Help us help you! Responding quickly to voice mail and email helps keep projects moving along, and keeps everyone?s sanity in check.

You Catch More Flies With Honey Than Vinegar.
Sometimes just a simple ?thank you? lets us know that you value our talent, our time and the project that we?ve completed for you. A small sign of appreciation makes us happy to go the extra-EXTRA mile for our customers! The next time you have a rush project, don?t forget the ?pat-on-the-back? (or perhaps a box of chocolate) to the designer who helped you in your time of need. It makes all of the difference in the world.

We hope this makes your life a little easier. If you have any questions or need help creating a marketing piece for your company, please contact us! At Moxie, we are here to serve our customers, to help YOU SUCCEED! | 715.359.7141 | [email protected]