Moxie teamed up with Wausau Coated Products Inc. —  a leading manufacturer of pressure sensitive roll and sheet products — to design and develop a sales kit for a national tradeshow.

Project Insights

• To showcase and design pressure-sensitive products in an attractive and elegant manner  —  appealing to the wine label industry.
• To create a cohesive look for the Sales Kit that the target market can use as tool and guide for purchasing pressure-sensitive products in the wine label industry.

Project Highlights

• Designed Pressure-Sensitive Chip Chart  that displayed full line of pressure sensitive products in one easy-to-read chart. Chart also highlighted environmentally friendly products.
• Designed Pressure-Sensitive Swatch Book that allowed the target audience to use as a tactile and visual buying tool.
• Designed a collection of wine labels that highlighted several pressure sensitive products available through Wausau Coated. This approach allowed the wine making industry to visualize how pressure sensitive products look as a final product — as opposed to on a roll or sheet.

The project was an overwhelming success and as a result Moxie won a gold ADDY Award in the design competition for the Unified Wine and Grape Symposium Sales Kit created for Wausau Coated Products. The ADDY Award competition is one of Fox Valley’s largest advertising award events, held Feb. 28, 2013 in Appleton, WI.

To learn more on how Moxie can help develop your company’s marketing materials, please contact us at info@thinkmoxie.com or call us today at 715.359.7141!

Tis the season of caring, sharing and Fa-La-La-ing!!!

During this holiday season, Moxie wanted a way to share the joy of the Christmas with those who needed it most. Moxie coordinated the first annual Fa-La-La-La Merry Moxie Food Drive and asked local businesses in the Wausau area to collect food from within their company during the week of December 10th through December 14th.

During the week of December  17th through December 19th, Moxie will be collecting all donations and delivering them to the Salvation Army and Neighbor’s Place in Wausau. We will also be holding an OPEN HOUSE at MOXIE on December 20th from 9am – 3pm for anyone who would still like to drop off donations.

We are thankful for all of this year’s participants and look forward to adding even more participants next year!

It’s such a joyful time of year and a time to be thankful for all of our blessings. Moxie wishes you a very Merry Christmas and a blessed New Year!

Becker Communications
Bob Holl Entertainment 
Central Wisconsin Convention & Visitor’s Bureau
Cheer Alliance Elite 
Driven Technologies 
Verve Salon | Spa
Heather Kessler Photography 
Junion Photography 
Marathon Electric Employees Credit Union 
Rucinski and Reetz 
Spectra Print 
Stine Eye Center
Sweet Lola’s Cupcakery & Bakeshop
The Jeanie Marie Fund

We don’t know everything.

We know, what a shocker. *Cue the group eye-roll* But seriously, we learn something new every single day, and we love it. We truly appreciate the fact that we don’t know everything because it still allows us to be amazed by the world. We don’t know everything, and that’s how we like it.

Now don’t get us wrong. The simple fact that we don’t know everything doesn’t prevent us from trying to learn as much as we can. It amazes us how many resources there are to learn new things. Take, for instance, the public library: rows and shelves and rooms full of books and magazines and newspapers (and we’re sure many other things we have yet to discover). We could spend hours perusing the isles of the art section, pulling various books and just sitting on the floor and flipping through the beautiful artwork. It’s even better when the book is immensely oversized and the paintings and drawings show such detail, we feel as though we’re looking at the actual piece.

This brings us to another source of amazement: MUSEUMS! We get goosebumps just thinking about all of the spectacular paintings and sculptures and history in museums. There is nothing like seeing an actual piece of artwork in person, seeing the actual brushstrokes the artist applied to the canvas or the chisel marks on the stone. We know you aren’t allowed to touch the pieces, but one can only imagine what the stone feels like. Is it cold or does it have some warmth? Is it rough or smooth to the touch? It’s amazing the places your mind can and will go just experiencing all that museums have to offer.

These are only a few examples of ways to search out amazement, and we haven’t even touched on the Internet. If you have an Internet connection, there is no limit to the amount of new experiences and tidbits of information you can acquire in just a few minutes!

So the next time you become overwhelmed by the state of the world (and these days it doesn’t seem to be that hard), take a little time to see the amazement. It may take a little searching, but it’s out there, even in your backyard. Take the time to actually smell the flowers, watch the bees fly from each one, even seeing how some flowers follow the sun throughout the day. There is amazement out there, sometimes all it takes is opening your eyes and really looking.