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Moxie Receives Design Award {Case Study}

Posted on May 7, 2013

Wausau Coated Chip Chart

Moxie teamed up with Wausau Coated Products Inc. —  a leading manufacturer of pressure sensitive roll and sheet products — to design and develop a sales kit for a national tradeshow.

Project Insights

  • To showcase and design pressure-sensitive products in an attractive and elegant manner  —  appealing to the wine label industry.
  • To create a cohesive look for the Sales Kit that the target market can use as tool and guide for purchasing pressure-sensitive products in the wine label industry.

Moxie Creative Studio

Project Highlights

  • Designed Pressure-Sensitive Chip Chart  that displayed full line of pressure sensitive products in one easy-to-read chart. Chart also highlighted environmentally friendly products.
  • Designed Pressure-Sensitive Swatch Book that allowed the target audience to use as a tactile and visual buying tool.
  • Designed a collection of wine labels that highlighted several pressure sensitive products available through Wausau Coated. This approach allowed the wine making industry to visualize how pressure sensitive products look as a final product — as opposed to on a roll or sheet.

Moxie Creative Studio

The project was an overwhelming success and as a result Moxie won a gold ADDY Award in the design competition for the Unified Wine and Grape Symposium Sales Kit created for Wausau Coated Products. The ADDY Award competition is one of Fox Valley’s largest advertising award events, held Feb. 28, 2013 in Appleton, WI.

To learn more on how Moxie can help develop your company’s marketing materials, please contact us at [email protected] or call us today at 715.359.7141!


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