Post written by Robin Patrick.
Well we finally did it! And I do mean finally!
As the saying goes “ the shoemaker’s kids have no shoes”, so it has gone for us as well. We at Moxie have been so busy helping and serving other wonderful customers with their creative needs that our very own creative needs have had to be shelved for a while.
But now after a very long drawn out process of starting it, then putting it aside…working on it as time allowed and then shelving it once again (deep breath)…and then once again picking up where we had left off… we are very proud to say our website finally “has a new pair of shiny shoes”!!! And we cannot wait to go out on the town and show them off!
In designing this website we thought long and hard on what we could do (and trust me the options and ideas we went thru were many). There are so many sides and styles that could have reflected who we are at Moxie. We could have created a super clean and minimalistic artistic site (which would have worked very, very well but are also like what so many advertising and design agencies are now doing) or continued with the simple retro website we had and just improved on it, or we could have splashed bright amazing colors on the screen (to express how much love for life and creativity we have here at Moxie). All of which would have reflected different sides of us here.
But in the end, we had to ask what REALLY makes us different from the other agencies out there? And for that we turned to our customers. In the end what made us different is our uniqueness and ability to push the boundaries of creativity (but only when the project allows and demands for it). So our goal became clear. And we went for it. We decided to create a website that showcased that specific unique creativity we have here at Moxie as well as one that wasn’t like anyone else’s in the industry. Because who wants to wear the same shoes to the ball? Not us anyway.
I admit, when we decided to go the route we did with our web site, we were also taking a chance. In the web world many now shy away from flash in their websites and are going strictly simplistic and functional, which we agree work very well for businesses if that portrays the company’s brand and accomplishes the marketing goals for that company. However as a creative company, our goal was ultimately to express the level of creativity that encompasses who we are, not what everyone else is doing. So with that, we decided once again to swim upstream and create a website that incorporates flash in a very fun intro page (should you have some time to play), while being SEO friendly, functional and communicative. Whew! And that is what we have done.
So at long last we present to you Moxie’s new website. A web site that finally reflects who we are! A web site that is a combination of our unique creativity, while being functional and giving you information about who we are and what we can do for you and your company.
As you review our site, please know that much of our success is in the details, so we have tried to incorporate as many throughout our site as possible. Please make sure to look around. This is a site where you will continue to discover new and exciting surprises about us and our website at every turn and throughout the year…so make sure to stop in again and again and again!
So with no further adieu…go ahead and try on our new “pair of shoes”! And let us know what you think of our new Moxie Creative Studio website. Did we achieve our goal? What do you think of our new website? We’d love to hear from you!!!